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Beauty’s Big Data Opportunity

Beauty brands are focusing on data analytics to inform their product development and marketing as the industry moves toward greater personalisation.

Revieve and No7's AI Skincare Advisor interface. Revieve, BoF collage.

By

Joan Kennedy

18 August 2021

BoF PROFESSIONAL

When the pandemic put a stop to in-store makeovers, Benefit was lucky to already offer a virtual brow try-on experience on its website, where users could upload a photo and test different brow products, shapes and thicknesses. But the service, which launched in 2018, was never just about recreating the beauty counter experience online.

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About the author

Joan Kennedy

Joan Kennedy is Correspondent at The Business of Fashion. She is based in New York and covers beauty and marketing.

In This Article

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