Agenda-setting intelligence, analysis and advice for the global fashion community.
Earlier this week, I received a pitch about “intentional ageing,” the supposed “newest beauty trend” emerging in cosmetic dermatology and plastic surgery. Make no mistake: ageing intentionally still requires one to undergo procedures and treatments to give a more youthful appearance. The updated terminology just alludes to more natural results, like the difference between opting for lasers, neurotoxin injections or fillers over a full-on facelift.
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