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Beauty TikTok’s Latest Obsessions: New Releases and Old Makeup Techniques

This week, TikTok couldn’t get enough of new products from Rare Beauty and Rhode, E.l.f.’s collaboration with influencer Mikayla Nogueira and the return of “baking.”
TikTok couldn’t get enough of new products from Rare Beauty and Rhode, E.l.f.’s collaboration with influencer Mikayla Nogueira and the return of “baking.”
TikTok couldn’t get enough of new products from Rare Beauty and Rhode, E.l.f.’s collaboration with influencer Mikayla Nogueira and the return of “baking.” (BoF Team)
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BoF PROFESSIONAL

Beauty influencer Mikayla Nogueira, who has nearly 15 million followers on the platform, unveiled her upcoming collaboration with E.l.f., a lip set called Marriage Material Lip Duo that features a cream lip liner and a satin lipstick, inspired by her upcoming wedding.

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