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Lashes, Brows, Botox: How Much is Too Much?

No longer the domain of the elite, lash extensions, brow treatments, injectables and more have become part of mainstream consumers’ beauty maintenance routines. But online backlash is brewing against growing pressure for elaborate upkeep.
A woman receives a lip filler injection.
Injectables have entered the mainstream with double-digit annual growth. (Irina Bg)

“Botox: every three months. Facials: every six months. Gel pedicure: every six weeks; manicure: every three weeks.”

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The Brands Driving the Post-Pandemic At-Home Nail Boom

The shuttering of nail salons during the pandemic birthed a new sector of digitally-native brands selling at-home manicure kits. Three years later, category leaders are more than doubling sales as economic challenges permanently alter consumers’ nail care habits.

Botox Beauty Bars Are Seeing a Zoom Boom

After years of steady growth, medical spas such as Ject, Ever/Body and Alchemy 43, which claim to democratise cosmetic treatments like Botox, are seeing an explosion of interest.

About the author
Liz Flora
Liz Flora

Liz Flora is a Beauty Correspondent at Business of Fashion. She is based in Los Angeles and covers beauty and wellness.

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