Agenda-setting intelligence, analysis and advice for the global fashion community.
One morning in July, a group of fashion and beauty publicists gathered on Zoom for a masterclass on how to get their clients featured on the newsletter-based social media platform Substack.
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Correspondent Mike Sykes explains why he's bringing The Kicks You Wear newsletter to The Business of Fashion as the sports and fashion industries continue to collide in unique ways.
Brands, podcasters and influencers with massive followings are joining the platform. But some veterans say that growth comes at a price.
Fashion newsletters have won loyal followings, but beauty authors are still finding their footing between commentary and shopping links.
Parizaad Khan is a contributing writer at The Business of Fashion. Khan is a freelance beauty and lifestyle editor based in New York.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
