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Selling Lipstick and Stockpiling Cash: How Beauty Brands Are Preparing for a Recession

The category is often thought to be recession proof, but brands are preparing for some turbulence.
Beauty is seen as insulated from recession, but brands are still preparing for its impact.
Beauty is seen as insulated from recession, but brands are still preparing for its impact. (Shutterstock)

It’s the sign of doom that economists have been dreading: the lipstick index is on the rise.

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