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Agenda-setting intelligence, analysis and advice for the global fashion community.

Beauty Brands Are Rediscovering an Old-School Way to Sell Their Products

Indie brands that used to rely on Instagram ads and TikTok influencers to spread the word are hiring traditional sales reps who trek from store to store promoting their wares.
Inside Sephora's new London store.
Inside Sephora's new London store. (Sephora)

For the first time since she launched her Gen-Z focused skincare label Bubble in 2020, founder and chief executive

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About the author
Sheena Butler-Young
Sheena Butler-Young

Sheena Butler-Young is Senior Correspondent at The Business of Fashion. She is based in New York and covers workplace, talent and issues surrounding diversity and inclusion.

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