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Agenda-setting intelligence, analysis and advice for the global fashion community.

Augustinus Bader and the Celebrity Science Experiment

After announcing a lower-priced sub-brand with pop star Dua Lipa, onlookers wondered just how far A-listers can take the luxury label.
DUA by Augustinus Bader.
By establishing a joint venture with a global pop star on an off-price line, Augustinus Bader is evolving its celebrity endorsement strategy. (Augustinus Bader)

Everyone who launches a luxury beauty product wants to create something like

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About the authors
Brennan Kilbane
Brennan Kilbane

Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.

Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

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