Agenda-setting intelligence, analysis and advice for the global fashion community.
Back in 2021, when the world was baking sourdough bread and hoarding toilet paper, Movara was riding a pandemic high. The fitness and weight-loss resort in the red rocks of Ivins, Utah, was packed, sold out for 18 weeks straight. It wasn’t alone. Hilton Head Health, another such resort in South Carolina, similarly had a six- to eight-week waitlist. So did Skyterra Wellness Retreat in Pisgah Forest, North Carolina. The dog days of lockdowns, it turns out, were a boom time for many destination spas.
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