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Agenda-setting intelligence, analysis and advice for the global fashion community.

At Estée Lauder Companies, Growth Remains Elusive

The company’s latest results show progress in cutting costs, but projects a steeper slide in sales this year than previously anticipated.
Estee Lauder foundation
There's hazards along the path to regrowing sales, analysts say. (Getty)

Estée Lauder Companies’ has set two goals for this year: cut costs and grow sales. So far, only the former appears to be on track.

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Further Reading

Can Estée Lauder Win Over the Modern Beauty Consumer? | The Debrief

As the beauty conglomerate struggles with falling sales and rising competition, new CEO Stéphane de La Faverie is implementing a strategic overhaul to modernise the company. The Debrief unpacks how the company’s family-controlled structure, market shifts and evolving consumer expectations are making his task difficult.

Estée Lauder Companies' Makeover Begins

In order to reverse its sales decline, the company is reportedly considering selling off poorer-performing, lower-margin brands and cutting other costs. Investors want to see the fat trimmed, and more room created for future growth.

About the author
Daniela Morosini
Daniela Morosini

Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.

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