Agenda-setting intelligence, analysis and advice for the global fashion community.
The journalist Arabelle Sicardi has observed the machinations of the beauty industry from within as a writer for publications like
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The conglomerate’s beauty arm has formed a partnership with Origin Materials Inc., a California-based company focused on creating packaging and materials with minimal carbon footprint.
BoF’s Lauren Sherman and Brian Baskin unpack fashion’s wasteful schemes for delivering products to consumers, and discuss how the industry can do better with a panel of experts.
A growing number of consumers want beauty products minus the plastic packaging. Greener options are expensive — but some viable options are emerging.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
