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Agenda-setting intelligence, analysis and advice for the global fashion community.

Who Will Buy Amyris’ Brands?

The bankrupt biotech manufacturer-turned-beauty conglomerate has put Biossance, Jonathan Van Ness’ JVN and other lines up for sale. Is anyone buying?
An image of Johnathan Van Ness playfully posing with a hair product.
The brand now has a new owner in Windsong Global. (Instagram/@jvnhair)

Does anyone want to buy a celebrity beauty brand?

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Further Reading

What Went Wrong at Amyris?

The manufacturer-turned-incubator has filed for Chapter 11 bankruptcy and put its consumer businesses, including lines from Jonathan Van Ness and Rosie Huntington-Whiteley, up for sale.

About the author
Priya Rao
Priya Rao

Priya Rao is Executive Editor at The Business of Beauty at BoF. She is based in New York and oversees BoF’s beauty and wellness coverage.

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