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Omani fragrance house Amouage recorded its strongest business year yet in 2025, with global retail sales exceeding $430 million and revenue growth of 66 percent.
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The Omani luxury fragrance brand’s sales surged 60 percent year-over-year, with supersized growth in all of its international markets.
The luxury fragrance label will begin putting all new products on Aura’s private blockchain, allowing customers to claim a digital certificate of ownership and other perks.
A global luxury fragrance capital, Dubai has become an expert hub for affordably priced fragrances that are among the top sellers on TikTok.
Brennan Kilbane is News and Features Editor at The Business of Beauty. He is based in London, and supports BoF’s coverage of the multifaceted cosmetics industry, from fine fragrance to wellness trends.
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