Agenda-setting intelligence, analysis and advice for the global fashion community.
How much would you pay for a deodorant? A new brand, To My Ships, which launches on September 26, is hoping it’s a product shoppers will splash out for.
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From razor blades to tampons, companies are raising the bar in essentials, set to become even more important to brands as a global recession sets in, writes Sarah Brown.
As the beauty industry has grown in value and saturation, emerging brands have often leant on outside investment to grow. But for those who don’t want – or can’t access – external funding, a more roundabout path is needed.
The influencer-founded beauty brand, known for its hybrid skincare and makeup products, will join private equity firm TSG’s brand roster.
The conglomerate’s minority investment in UK-based beauty brand Haeckels speaks to a beauty acquisition space that prioritises earlier-stage companies and greater autonomy for brands.
Daniela Morosini is Senior Beauty Correspondent and Special Projects Editor at The Business of Beauty at BoF. She covers the global beauty industry, with an interest in how companies go to market and overcome hurdles.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.
Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.
In Full Coverage, Priya Rao looks at the world’s buzziest luxury department stores in Paris.
Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.
Check out this week’s new partner and job openings on BoF Careers, the global marketplace for fashion and beauty talent.
The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category
Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.
