Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Beauty

UK Ads Promoting Holiday ‘Butt Lifts’ in Potential Breach of Rules

Social media and reality TV shows such as Love Island have promoted an aesthetic that is fuelling medical tourism for hair transplants, Brazilian butt lifts and tummy tucks abroad.
Empty beach with umbrellas and sunbeds.
Medical companies are offering Britons the chance to get a Brazilian butt lift while enjoying a luxury holiday abroad. (Shutterstock)
By
BoF PROFESSIONAL

A post on Instagram shows the back of a woman in tight blue leggings, her lower body taking up most of the frame. The words “Temptingly sexy curves ahead … Ready to turn heads and break hearts?” are written in the caption. It is from a company offering Britons the chance to get a Brazilian butt lift while enjoying a luxury holiday abroad.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Beauty
Analysis and advice on the fast-evolving beauty business.

Can Mikayla Nogueira Sell Fragrance, Too?

The beauty influencer is hoping her 20 million-strong following can cut through the category’s oversaturation with Only Sunshine, a tropical scent launched with indie brand Snif.

Ulta Beauty Joins TikTok Shop

Ulta Beauty becomes the first US specialty beauty retailer to launch on TikTok Shop, making the case for partnership rather than competition with the platform’s beauty e-commerce business.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.