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A New Era of Men’s Skincare in India

Traditional macho marketing is being replaced by inclusive campaigns, science-backed formulations and influencer-led storytelling as Indian men embrace beauty and skincare.
Indē Wild is just one of several beauty brands in India connecting with men.
Inde Wild is just one of several beauty brands in India connecting with men. (Courtesy)

In India, a country typically defined by traditional gender norms, male beauty is having a moment.

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About the author
Akanksha Kamath

Akanksha Kamath is a contributing writer at The Business of Fashion. Based in London, England, she is a writer and creative consultant with a focus on fashion, culture and arts.

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